Obourland Cheese Company is set to establish a new cheese factory and a new factory for juice and milk production, worth EGP 100m in total investments.
The cheese factory will include three production lines with investments worth EGP 50m to operate during the first quarter of 2015, according to a press release.
The announcement came during a joint press conference between Tetra Pak Egypt the world’s leading food processing and packaging solutions company and Obourland. During the press conference Tetra Pak announced Obourland is the fastest growing customer in Egypt over the past five years.
Moreover, Obourland will launch a new factory for juice and milk production with investments worth EGP 50m, which is expected to start during the second half of 2016 and will provide 500 new direct job opportunities, in addition to hundreds of indirect ones.
“These investments come in line with the company belief in the potential of the Egyptian economy,” the press release read. Obourland Food Industries is an Egyptian company operating in the cheese sector, established on 1996. Obourland owns two factories produce cheese and employ over 1200 workers.
The conference was attended by Mohamed Hamed Sherif, Chairman of Obourland and Anders Lindgren, Managing Director, Tetra Pak Egypt.
Lindgren pointed that the Egyptian market is a very promising market, and is the biggest global white cheese market.
Lindgren noted that around 31.3% of Tetra Pak Egypt’s production is in cheese production, which increased by 7.8% in 2014 compared to 2013, with more than 834 m packages.
Sherif stated that the partnership between Tetra Pak and Obourland has witnessed lots of successes over the past five years. Obourland’s market share reached 30% of total Tetra Pak cheese production in Egypt, and a total of 250 m packages were produced in 2014
He added that Obourland’s packed cheese production in 2014 increased by 22.5% compared to 2014.
“Since the launch of Obourland in1996 with investments worth EGP 300 m, the company has strived to cater to the growing market needs of safe products. Our goal during the upcoming period is to strengthen our position in the Egyptian market,” Sherif said.