Hilton Worldwide Hotels in Egypt has enjoyed a fruitful year in 2014, according to Christian Muhr, vice president of operations of Egypt and Levant for Hilton Worldwide.
Muhr said the hotel chain enjoyed increased performance indicators & accolades from a number of government and international institutions.
Commenting on Hilton’s achievements in 2014, Muhr said Hilton Worldwide Hotels in Egypt received several local, regional and international awards and accolades.
“This is a testament to our unparalleled performance across the board, whether on the services and amenities level, the environmental sustainability level or the community service level,” Muhr said.
“The recognitions were awarded by leading international organisations including World Travel Awards, MENA Travel Awards, Green Globe, ISO, TripAdvisor as well as several other renowned traveller review platforms. Moreover, a number of Hilton hotels were honoured by the Egyptian Minister of Tourism during World Tourism Day in Egypt.”
Hilton Worldwide team members also championed the company’s position on community service during the annual Global Week of Service. Over 50 team members from across the company’s 18 hotels in Egypt participated in launching ‘Soap for Hope’, an initiative organised under the umbrella of the Global Week of Service.
The initiative works to empower children at risk through offering them a means to create a profitable, sustainable project by recycling bars of soap, sanitise them and re-sell them, added Muhr.
Hilton Worldwide maintains its partnership with the Egyptian Food Bank that includes six of its hotels in Cairo, Alexandria & Hurghada, which donate thousands of meals annually to those in need.
“In addition to the initiatives launched on the national level by Hilton Worldwide, each hotel develops its own community service programme that is especially designed to best support its respective community,” Muhr added.
On his outlook for 2015, Muhr added that Hilton Worldwide has been successfully operating in the Egyptian market for over 50 years, and is committed to sustain and expand its operations locally.
“We are planning to open a new hotel in Egypt this year; Hilton Alexandria King’s Ranch, with a further five hotels currently under development. These expansion plans are backed by promising forecasts for 2015,” he added.
Hilton believes that the Egyptian Ministry of Tourism’s efforts to promote tourism have achieved remarkable success in terms of helping the sector to recover during 2014. Many of the travel bans to Egypt have been lifted which makes us confident about the sector’s performance in 2015 and beyond, he noted.
The company’s portfolio of twelve world-class global brands is comprised of more than 4,300 managed, franchised, owned and leased hotels and timeshare properties. In Egypt, Hilton has 18 hotels and resorts in Cairo, Alexandria, Luxor, Hurghada, Nuweiba, Taba, Marsa Alam and Sharm El-Sheikh.