Searching for uniqueness, the way Braun decided to release its newest products at the World of Beauty and Charm achieved the target. In a party at one of Egypt’s classiest places, Uptown Cairo, with a mesmerising lake view, the light breeze hitting the attendees’ faces carrying their laughter far away and the voice of the light music at the background, the women only party was a one of its kind event.
The celebration for the release of the newest Silk-épil was an event reaching out to women to help them solve some of their outer look problems. It discussed several issues women suffer from during the beautification process, starting from hair removal, going through to the skin issues and eventually to the perfect nutrition a woman’s body needs to look its best.
The event was themed “Break Free into Unlimited Fashion”, which discussed all aspects of beauty with a focus on achieving smooth, hair-free skin, just in time for the start of the summer season.
It was hosted by beauty expert Amina Shelbaya, who started the event talking about her own experience with the Braun products generally, and the Silk-épil 9 specifically.
The event also hosted prominent nutritionist Dr Cherifa Aboul Fettouh, who continued the discussion with home-made remedies for women to make and use at home.