“My visit to the store, and now at this great evening, has been a fantastic experience especially meeting with fans in Egypt that appreciate and love the brand,” says superstar Nicole Saba.
With a talented saxophone player serenading the guests and a major Arab superstar mingling among the crowd, Splash, Middle-East’s largest retailer, celebrated the launch of its newest collection.
To cater to the much awaited festive season, Splash has launched its Eid collection, along with its trendy new summer 2015 range. In order to grace the occasion and unveil the collection, Splash brand ambassador and Arab superstar Nicole Saba made a grand appearance at the brand’s store in Cairo Festival City. Later in the evening, Splash completed the celebrations with an exclusive press event to showcase the collection to the media only.
Arriving at the store, Saba met with her fans, who had been waiting to catch a glimpse of their favourite star. Saba looked ravishing in her Splash outfit as she interacted with her fans and spoke to the media about her association with the brand.
“I am truly happy to be associated with Splash, a brand that caters to a wide audience and offers them the best collection at such good prices. My visit to the store and now at this great evening has been a fantastic experience especially meeting with fans in Egypt that appreciate and love the brand,” said Saba.
Raza Beig, Splash and ICONIC CEO, commented on the crowd’s positive feedback, saying: “Egypt is a very exciting market for Splash and the consumers here have shown us tremendous love. With Nicole Saba representing the brand we aim to entice more of the Arab consumer to the Splash stores. It is with great pleasure that I invite her to the Splash store in Egypt.”
The new collection showcased various trends including several sequined statement pieces for men and women.