By Ahmed Amer
Khaled Saad, General Manager of Brilliance Bavarian Auto, said the company will open a new 3S service centre at an estimated investment of EGP 15m to EGP 20m next week in Kattameya.
Saad said the centre can accommodate 30 to 35 cars, and will offer car maintenance, repair work, and auto paint work alongside selling cars and spare parts.
The new centre’s opening is Brilliance Bavarian’s last expansion this year, due to the current economic conditions in the Egyptian market, Saad said.
He also explained that the new centre comes within the company’s investment plan, which targets opening many automotive showrooms and service centres. The company aims to open new service centres in the Delta region and Alexandria next year.
The company owns two service centres, one in Abu Rawash and the other in Alexandria, Saad said, adding that with this new centre, the number of service centres is now three.
He emphasised that Brilliance sales operations depend mainly on authorised distributors of the brand.
The Chinese brand “Brilliance” sold approximately 900 cars during the first half of the current year, bringing in approximately EGP 123m. The V5 model was the most popular amongst Brilliance cars, as it sold 571 cars for EGP 88m.