Whether chilling on the beach or spending the night in one of the country’s biggest parties, fashion statements are important. While few local labels have already proven to be great wearable companions to all sorts of occasions, the year’s busiest season requires a few iconic pieces.
This year Sahel has established itself as Egypt’s top summer haven according to a large sector of Egyptians; accordingly, what was once perceived as a getaway destination, is today as close as ever to a summer-season cosmopolitan city with numerous pop-up shops and shopping plazas.
With that said, a few names have risen to the occasion with great fashion investments. Amina K has started the season with an effortless and colourful collection. Prints of the Orient is based on Islamic architecture and prints. The casual RTW SS16 collection celebrates the rich heritage of Andalusia and Morocco with geometric patterns and silhouettes.
On the other hand, Okhtein and Up Fuse took summer bags to the next level with two fresh concepts. While Okhtein collaborated with autistic children to revamp everyone’s favourite cartoon characters from the 90s, Up Fuse up-cycled plastic waste into colourful bags.
For jewellery, Jude Benhalim excelled with her vibrant interpretation of the season’s hottest jewellery trend: shockers. Incorporating spirituality with jewellery, the young designer celebrated the SS16 with the Aurora choker, which mixes her signature silver bullets with colourful Lucite parts.
As for swimsuits, the competition is still dominated by Saya: a local brand that embraces a theatrical aesthetic and international quality. From creative cut-outs to retro-inspired bikinis, this season the label managed to introduce a collection that is worthy of the season’s biggest pool parties.