Imagine opening a hotel door to find room service standing at the entrance carrying the latest designer fashion. Many hotels around the globe pursue the definition of pure luxury; nonetheless, very few have come close to the type of splendour that was on display at Cairo Fashion Night (CFN).
For one day only, the third floor at the Cairo Marriott Hotel was transformed into a fashion destination. With the country’s top fashion experts and aficionados walking down the hallway and the capital’s fashion-driven minds showcasing their masterpieces in the rooms, Pashion Magazine managed to host yet another successful edition.
The seasonal event specialises in giving local designers the chance to meet a top-notch crowd. It also awards the local market an opportunity to find true fashion gems made by local creatives.
A long list of Egypt’s home-grown designers was invited to celebrate the new season with a new round from CFN. The 6th season, honoured as the room service edition, was inspired by Alta Roma fashion week. The special edition was also hosted by a well-known name in the regional fashion industry: Nour Abu El-Ela.
This season, each designer was given a room to turn it into a creative pop-up shop. Monalissa, Cherif El-Sirgany Joailliers, Reem Jano, Koukla, Dima Jewellery, Jude Ben Halim, and Cairo Jewelry dazzled the crowd with a wide range of jewellery and accessories. From El-Sirgany’s diamonds to Dima’s precious stones and Monalissa’s statement accessories, the shopping event was a true threat to the crowd’s wallets.
On top of that, Reem Jano displayed an Arabesque collection infused with precious stones while Jude Ben Halim managed to mix jewellery, women’s empowerment, and art.
Cult, the country’s newest fashion phenomena, attracted a large segment of the crowd with its controversial aesthetic. Despite the brand’s novelty, it has already managed to create a strong rapport with local fashion experts.
The brand showcased its collection of metallic boots, transparent high-heels, and graffiti bags while giving a few influencers the chance to join Cult’s ongoing social media campaign.
On the other hand, Jazzy and Saya refused to let go of the summer as they showcased a tempting collection of sunglasses and swimwear. Furthermore, Amr Saad introduced a fresh take on shades with his metal geometrical designs.
Marsuma created a true fiesta with their customised services. The local label is a true artistic hub as they use leather goods as canvases for their bespoke paintings. Their new collection includes leather jackets decorated with flowers, hearts, and pop culture quotes. They also entertained the crowd by turning second-hand garments into colourful statements.
Yet, casual fashion was the true star of the night, with quote t-shirts courtesy of Temple Tramp, embroidered denim from Maha Alsagheer, and oriental designs by Art Emmy. As for Danoush by Dina and Nourhan Hamdy, the label focused on well-tailored capes, coats, and jackets along with a few feminine skirts.
Additionally, Avalanche set the event on fire with daring cuts and silhouettes. Their display included everything from leather to fringes and velvet. The label’s new collection is a clear statement addressed towards women who aim to standout among the crowd.
After few significant appearances during the previous weekend, Norine Farah maintained her stamina with a memorable display. The couture designer showcased her latest collection for the first time with the help of models and a few famous friends.
The event’s true underrated gem is avant-garde designer Jayda Hany. The unconventional shoe-designer showcased a collection of footwear that mixes genuine leather with 3D printed materials and absolute comfort.