Tetra Pak, the company specialised in food processing and packaging solutions, stated that its sales increased to 3.2bn packs during 2016, compared to 3.12bn packs in 2015, according to the managing director of Tetra Pak Egypt, Konstantin Kolesnik.
He believes that the Egyptian economy has been facing a lot of challenges during the past period. He said that hopefully it will start to show signs of recovery after the economic reform programmes that have been applied by the government.
“Generally speaking, the Egyptian market is considered a very promising market with lots of potential and very specific advantages, such as the large population and various diversified market segments,” he stated.
Kolesnik explained that the market is still facing challenges in the food industry, saying that the biggest challenge is that the consumption of loose milk is still very high in comparison to packed milk, which is why Tetra Pak is constantly working on raising awareness about the benefits of packed milk and the hazards of loose milk by taking part in the “Your Health is in This Package” campaign.
“The second direct challenge is that the consumption of milk in general in Egypt—13 litres per capita—is still very low when compared to the global average consumption rate of 33.3 litres per capita,” he noted. However, he added that the Egyptian market is a very promising market with lots of potential and very specific advantages, such as the large population and various diversified market segments.
Regarding the pound flotation and its effects, he said that the foreign exchange rate is a challenge facing all companies operating in Egypt, and it has affected prices of everything. He stated that his company is taking this as an opportunity and a driving force to come up with different innovations pertaining to the needs of clients and end consumers, especially in light of the current economic challenges.