ARCO Developments has signed Brazilian football star Neymar da Silva Santos Junior as its brand ambassador for Egypt and the Arab world.

Neymar will serve as the company’s public face across the MENA region as ARCO prepares to launch a host of new developments as well as developing phases of its existing communities.

ARCO said that the multi-year agreement is Neymar’s first deal in the Middle East and North Africa.

Ashraf Salman, the chairperson and CEO of AUR Capital and executive president of ARCO, said that Neymar will be the first owner of property in the company’s Neymar Lagoon at City Stars Sahel community, which has been officially launched last summer.

Salman added that a limited number of Neymar Lagoon units will be available for sale soon.

Salman noted that Neymar will personally endorse all ARCO communities and will lend his name to Neymar signature homes on the Lagoon at City Stars Sahel.

For his part, Neymar said that it is a special bond not just between Egypt and football, but between Egypt and the people of Brazil, and also Spain.

“I’m delighted to become the face of ARCO’s projects across the Arab world and look forward to visiting Egypt soon,” Neymar said.

Executive director of ARCO Ayman Ibrahim said that Neymar’s willingness to partner with ARCO is a testament not just to the attractiveness of its communities but to Egypt’s great economic prospects.

Ibrahim added that the Arab world’s most populous nation is home to a vibrant and diversified economy with massive potential.