The Commercial International Bank-Egypt (CIB) and Omedia, a rising media company, announced an agreement to use the bank’s Qmatic tickets for promotional and advertising purposes and to dedicate revenues to support the activities and projects of the CIB Foundation.
This first of its kind initiative in the Egyptian banking sector aims to provide advertising opportunities on the back of the Qmatic tickets across all CIB branches and allocate 50% of the revenues to CIB Foundation.
With approximately 1 million tickets withdrawn every month, CIB’s Qmatic tickets present a unique opportunity of high outreach potential for strategic partners and advertisers as well as a promising prospect to fund CSR activities. The launch of this initiative makes CIB the first in its market to use this creative advertising vehicle to facilitate promotions and raise funds for its CIB Foundation.
Omar Khalifa, managing director at Omedia, said that they decided to approach the biggest private sector bank in Egypt with this idea to make use of the bank’s diverse platform of visitors and to tap into the potential of creative advertising with highest return for both involved parties.
The agreement is based on a revenue share model, where the CIB gets 50% of advertising revenue donated directly to CIB Foundation, while Omedia earns the remaining 50%.
“This agreement is very important to us since it not only caters to our clients and strategic partners, but it also serves as a platform to reflect long term impact on the greater community by collecting funds for the CIB Foundation which focuses on development projects for children,” said Khalifa.
CIB Foundation, established in 2010 as a non-profit organisation, is dedicated to enhancing existing health services for underprivileged children with limited access to quality care.