A report issued by Payfort expected that Egyptians will spend over 50% of their financial income on services and household goods during Ramadan.
According to the report, during the month of Ramadan sales via the internet increase, before they decline during the Eid al-Fitr period. According to the indicators of the report, the percentage of e-shopping increases by 110% before Ramadan, with 37% of shoppers preferring to use smartphone apps for purchases.
The most prominent offers sought by consumers during the month of Ramadan include “buy one, get one free” deals, where 50% of shoppers seek that deal—and another 50% look for discounts. About 36% of shoppers prefer “money back” offers.
According to the report, 80% of shoppers prefer home iftar, 7% have iftar at relatives’ homes, and 13% go out for restaurants or buy takeaway food.