Visa (NYSE:V) announced its support of the new global QR Code Payment Specifications from EMVCo, the global technical body that manages the EMV specifications. The specifications cover consumer-presented and merchant-presented QR code use cases for digital payment acceptance. QR Codes are two-dimensional machine-readable barcodes, used to facilitate mobile payments at the point of sale.
Visa and the other EMVCo members worked to develop these new globally interoperable EMV specifications. Visa has already successfully enabled the merchant-presented QR technology in 15 countries around the world, with India, Kenya, and Nigeria currently live in market with both bank and merchant partners.
“We’ve already seen tremendous progress towards adoption of standardised, interoperable QR code payment systems in the developing world,” said Sam Shrauger, SVP, Digital Products, Visa. “We are working with governments and central banks in countries like India to develop and implement QR code payment solutions that provide the convenience and security that are synonymous with Visa and help the journey toward a cashless future.”
Easy implementation for merchants
Visa has enabled the growth of merchant-presented QR code payments around the world with its innovative mobile payments solution, mVisa, which allows consumers to pay for goods and services by scanning a QR code on a smartphone or entering a merchant number into their feature phones. Payment goes straight from the consumer’s Visa account into the merchant’s account and provides real-time notification to both parties. mVisa is completely interoperable, meaning that the consumer and the merchant do not need to be customers of the same bank. This brings the same convenience, security, and reliability provided by the trusted Visa brand.
For merchants eager to harness the power of QR code payments, the Visa Ready Program has adopted the interoperable QR standards to develop tools and capabilities that help easy generation and deployment of QR code merchants by banks, processors, and merchant aggregators. Once enrolled, merchants can freely accept payments from any country or bank given mVisa’s interoperability while trusting that Visa will securely and efficiently process each transaction.
QR code payments driving a cashless future
As digital payments help continue a shift toward a cashless future, this new global specification is an important step that promotes interoperability and standardises the fast-growing ecosystem of QR code payments across the world. Already, 33 banks and more than 328,000 merchants across India, Kenya, and Nigeria have adopted the interoperable standards as they accelerate their QR code digital payment programmes.
“mVisa enables successful completion of the transaction independent of the mobile operator service on both the consumer’s and the merchant’s phone, and the consumer’s and merchant’s banks,” said Shrauger. “This addresses a major challenge with mobile money programmes, and let’s consumers and merchants choose their own bank or mobile operator.”
Reserve Bank of India has encouraged the adoption of standardised QR code payments to provide access to low-cost, secure digital payments to millions of consumers and merchants. Working with our partners, Visa is converting both every day and recurring cash purchases to digital payments through direct integrations with supermarket chains and large utility billers. By presenting dynamic QR codes to consumers that provide a seamless payment experience, billers such Tata Sky, Idea Cellular, Reliance Energy, Mahanagar Gas, as well as Pizza Hut and supermarket chains Nakumatt, Spar, and Zucchini are bringing benefits of digital payments to millions of potential customers.
Visa intends to replicate this success in 12 other countries where mVisa has been enabled: Cambodia, Egypt, Ghana, Indonesia, Kazakhstan, Malaysia, Pakistan, Rwanda, Tanzania, Thailand, Uganda, and Vietnam.