Data changes very fast, about 46% of companies say their decisions are based on outdated data, which costs a lot of time and money. 50% of managers and leaders say access to company data is difficult. According to statistics data breaching may cost up to $ 214 per user.
In the past data was measured in Gigabyte, but now it is measured in zettabyte is 1 trillion gigabytes”, reflecting the growth in the data sector. Most companies have more than 100 terabytes of data stored.
The data volume was measured in the past by Pyat or now measured in zettabyte which is equivalent to is 1 trillion gigabytes, reflecting the growth in the data sector. Most companies have more than 100 terabytes of data stored.
According to the payfort report, social media are key providers of data, with 400 million tweets per day, 1 billion on Facebook and more than 120 million hours on YouTube.
The report also notes that decisions based on bad data cost trillions of dollars every year, and nearly 33% of business leaders do not trust their company data
Therefore, companies should invest in major data as a priority, especially with the increasing volume of mobile data per day. According to the payfort report of the major data trends for 2017, 94% of marketers say that diagnosing the user experience is a priority and they will use the major data to achieve it in reality.
The report notes that companies invested in artificial intelligence in 2017 more 300% than 2016, and voice searches will grow by 25%, which means the formation of new data.