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Attijariwafa Bank Egypt trade name inaugurated in Egyptian market - Daily News Egypt

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Attijariwafa Bank Egypt trade name inaugurated in Egyptian market

Launching Attijariwafa Bank identity in Egypt is a step to further enhancing the group’s presence in the region and is key to making use of its international business model: El Kettani

Following the acquisition of 100% of Barclays Bank Egypt’s shares by Attijariwafa Bank on 3 May 2017, the bank is pleased to announce operating under the new identity Attijariwafa Bank Egypt starting 3 November 2017.

Accordingly, the bank name and trademark will be changed on all transactions conducted in the bank’s 55 branches and ATM machines nationwide.

The group is starting soon the implementation of its five-year strategy in the Egyptian market according to the timeline promised after the acquisition.

The ambitious five-year programme includes supporting pillars and a framework that guarantees seeing the bank taking a stronger position in the Egyptian banking landscape through the introduction of various unique banking services supported by the exceptional expertise and professionalism of the bank employees in Egypt.

“We are pleased to operate in the promising Egyptian market, being a key market in the region, especially in light of the government’s recent efforts to improve the investment climate,” said Mohamed El Kettani, chairman and CEO of Attijariwafa Bank Group.

“I was honoured to cooperate with my colleagues in Egypt to come out with an integrated strategy that will not only widen our customer base, but also further enhance the trade exchange and the economic bilateral relations between Egypt and Morocco on one hand, and Egypt and the rest of the countries the group operates in on the other hand. Moreover, the forthcoming strategy represents a continuation to the group’s plans on the regional and international expansion platforms,” added El Kettani.

Halla Sakr, managing director of Attijariwafa Bank Egypt, commented, “I would like to thank all the bank colleagues for their outstanding contributions and commitment during the past period. Over the past few years, we have managed to score huge achievements, which resulted in creating a unique and wide customer base.”

“Furthermore, our highly qualified and skilled team allowed us to quickly integrate into the Attijariwafa Bank Group framework. This team will be the driving force guaranteeing the continuation of our unique banking services to all our customers under the deep-rooted flagship of Attijariwafa Bank,” Sakr said.

“We are also extending appreciation to our customers for their trust in us, and renewing our commitment to the existing strong business relationships that we have built with them over the years. We believe that this step would contribute in empowering and developing the banking sector and would help Attijariwafa Bank Egypt to continue providing the customers with the latest developed products and services,” added Sakr.

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