The competition in the Egyptian market among mobile phone manufacturers is at its strongest, especially with the entry of many Chinese companies in the past two years. There are now at least 15 competing brands in Egypt.
In this report, Daily News Egypt reviews those who lost in the competition during 2017.
According to Statista market research company’s statistics on Egyptian market sales in 2017, there are four brands that have not benefited from the competition over the past year, and on the contrary, their market share has declined.
Here are the four damaged brands that lost to competition in 2017:
Samsung still held on to the largest share of the Egyptian smartphone market’s sales at the end of 2017. However, analysing the figures and data, we find that the company began 2017 with a market share of 46.4%, which then increased to 48.7% in February 2017.
Yet, Samsung’s market share declined in the months following February to 41% in November, ending the year with a market share of 41.9% in December 2017.
HTC began 2017 with a market share of 4.1% of market sales during January 2017, but this ratio continued to fluctuate, declining to 3.6% in December.
Although Nokia has turned to making Android smartphones, this has yet to impress the Egyptian market.
Nokia began 2017 with a market share of 3% in January 2017, but its share fell to 1.3% in June 2017, before recovering slightly in the months following June and ending the year with a market share of 2.29%.
Sony failed to do better than the previous three companies. At the beginning of the year, Sony’s share of the market was 3.5%, but this share did not remain stable, ending 2017 with 2.2% of market sales.