Minister of Communications and Information Technology Yasser El-Kady issued a decree to appoint Maha Khalil Mohammad Rashad as the acting CEO of the Information Technology Industry Development Agency (ITIDA), succeeding Asmaa Hosni, whose term expired.
Before this appointment, Rashad held the position of associate minister of CIT for marketing strategies, as well as the strategic marketing and communication director at ITIDA.
During her tenure at ITIDA, Rashad held the responsibility of a number of key projects and took the lead in improving the perception of the Egyptian ICT sector, maintaining and deepening confidence in Egypt as an ideal outsourcing destination, and expanding cooperation with the main international consulting institutions.
Rashad possesses professional experience in the areas of integrated marketing communication, government relations, strategic planning, and business model design, in addition to her proven ability to manage the strategic analyst relations programme.
Maha joined the Ministry of Communications and Information Technology (MCIT) in 2001, where she held many positions and moved up in managerial positions. Most recently, she was the director of business initiatives development at the ministry, before moving to ITIDA in 2008.
Rashad is a young professional with 17 years of experience in a number of leadership positions, undertaking the roles of developing strategies for local companies to penetrate global markets, handling public-private partnership projects, and promoting integrated marketing solutions.
Moreover, she earned a bachelor’s degree in economics and political science from the English section of Cairo University in 2001 and received her MBA from the Arab Academy for Science, Technology, and Maritime Transport (AASTMT) in 2008, which qualified her to join the professional PhD programme in business administration at the AASTMT. This is in addition to obtaining a number of awards and training courses in e-government management and digital solutions consultancy.