Vibrant, colourful, and outgoing are only a glimpse of what a true spring season should be. With the weather drastically changing overnight, wardrobes were simultaneously changed in a blink of an eye. Heatwave after another, local fashion designers are already racing time to launch their new collections.
Homegrown eyewear brand Jazzy is known for its minimal and contemporary take on design as well as its unexpected colour pallets every season. On the other hand, N by Natalie is an Egyptian destination for extraordinary shirts. The ready-to-wear brand is led by a season designer who initially started her career in the 1980s before making a comeback with deconstructed shirts and the perfect blouse for every day.
Together, the two entities have declared a fun season ahead without restrictions. The duo joined forces to create a heart to heart photoshoot, capturing the essence of their heroine. Jazzy’s colourful shades found a true companion in N by Natalie’s off-shoulder, deconstructed chemise. Meanwhile, the dramatic cat-eye shades were found to be the perfect match to a black ruffled blouse.
The shoot does not only aim to provide a starting point to the current change of wardrobe, it also aims to highlight the recent development of local brands. Together, they present an example of how trends are currently relatively accessible and affordable due to the rise of the local fashion industry.
The casual shoot was styled to reflect the brands’ ability to cater to a wide audience of different ages. Hana Shawki was selected as the fresh face of this collaboration. Meanwhile, Alia El-Goan was right at her comfort zone; behind the camera.