Aman, one of Raya Holding’s companies, has decided to enter the microfinance market as the first company to do so since the issuance of a law to regulate small and microfinance projects in 2014.
Hazem Moghazy, CEO of Aman, said that the company plans to start its activity through four branches in the governorates of Cairo, Giza, Mansoura, and Assiut. The company aims to take that number to 55 branches by the end of 2019, he said, noting that the locations of the existing branches were chosen to be near the target customers and were equipped with the best tools and methods to ensure speed and ease to avoid wasting customers’ time.
Moghazy added that the company’s branches will be increased to 150 within five years and will spread across the country to ensure offering the company’s services to owners of small and microfinance projects.
According to Ahmed El-Khatib, head of the operations sector and managing director at Aman, the company focuses in its strategy on attracting a select group of distinct experts in the field of microfinance, such as major officials and executives. The aim is to build a model to fund the sector’s customers with speed and flexibility suitable for the nature of the clients to preserve their time and reduce the burdens on them in reaching the company’s headquarters to make payments.
El-Khatib stressed that the company is using its best technologically developed methods to offer its financial services to customers, whether they are individuals or partners in its financing or expansion plans.
He added that the company has based its vision and goals on confidence, innovation, development, and achievement in all the phases of building its financial policy and executive procedures. It aims to ensure full protection for everyone who deals with it, as well as enhance the opportunities for financial inclusion and support the state in creating social and economic development programmes.