The BiznEX Egypt 2018 exhibition is set to be held from 8 to 10 November and targets conclusion of EGP 30-35m worth of contracts.
The exhibition seeks to be an intermediary for businesspersons and investors to meet with local and international companies seeking to award them franchise contracts.
The first annual exhibition of investment and commercial agencies in Egypt BiznEX Egypt 2018 will review the future of the positive results of the package of economic reforms carried out by the political leadership in Egypt during the current period.
Marwan Abdul Razek, chairperson of the organising company Franchise Gate, said that they aim for 8,000-10,000 visitors during the exhibition.
He told Daily News Egypt that the largest target segment of contracts is EGP 500,000-2.5m.
Meanwhile, his company will act as a mediator in negotiations between investors and companies, noting that the exhibition will see presence of medium enterprises and small ventures that have recently spread to finance their expansions, Abdul Razek added.
The conference will also shed light on the efforts and visions of the local business sector to develop the expansion strategy and reach the targeted growth rates, in line with the global developments in investment and the modern management of trademarks.
The exhibition also provides an opportunity for foreign investors to view the new era of developing and upgrading the efficiency and quality of Egyptian products, services and solutions.
The first edition of the exhibition at the Egyptian International Exhibition Centre will witness a great Arab participation to attract Arab investors and attract businesspersons to participate in events of the first edition of the exhibition held in Cairo.
Franchising Gate operates in the field of marketing consultancy. It is a platform that brings together local brands with competitive advantages capable of regional expansion and is able to capture the financing opportunities that will enhance Egypt’s economic vision in various countries of the world.
The exhibition is held under the patronage of the Ministry of Investment and in partnership with the Industrial Modernisation Centre with 100 companies.
He expects the exhibition to be successful as a result of the large number of companies sought to launch franchises in governorates in regional markets.
The company revealed that it is preparing to hold the next sessions of the exhibition in the Arab Gulf countries starting next year.
Abdul Razek said the exhibition will be held next year in Saudi Arabia in April and May 2019.
The Gulf States play an important role in the advancement of the Egyptian economy, through increasing exports to it.
The volume of Egyptian exports to the Gulf amounts to $657.351m per year against $642.21m of imports from these countries.