The HACE Hotel Expo at the Cairo International Convention Centre (CICC) in Nasr City was inaugurated on Monday by Ahmed Youssef, chairperson of the Tourism Promotion Authority and Ahmed Abdel Razek, chairperson of the Industrial Development Authority.
The European Apple Time initiative will be participating in the exhibition which will take place from Monday till 17 October.
The European Apple Time is a two-year promotion organised by the Polish Fund for the Promotion of Fruit and Vegetables funded by the European Union (EU), targeting the Egyptian and Algerian markets from 2017 to 2019.
HACE, the leading market forum for hotel equipment, catering equipment, bakery, pastry, ice cream, hotel furniture, food and beverage equipment and supermarket, is one of the largest exhibitions in Egypt and the Middle East, and is always under the patronage of the Ministry of Tourism and the Ministry of Industry.
The participation of the initiative in HACE Expo reflects the exhibition’s success. It also reflects the promising opportunities that will be reviewed during it, which contribute to the achievement of its objectives: to promote knowledge of the benefits of agricultural products in the EU, the international specifications for the production of apples, increasing the share of EU products in target markets, especially apples, and to reach consumers, distributors, and importers of food products.
The campaign is supported by various stakeholders in the Polish Republic, including the ZSRP Fruit Growers Association, which promotes the consumption of fruit and healthy food, and advises on fruit production and the adoption of activities that create permanent legal, economic ,and regulatory bases to promote the cultivation of Polish fruits, and the dissemination of technical, economic, and legal knowledge, as well as implementing the activities that promote environmentally-friendly production.