Blue Valley for agricultural exports aims to increase its exports by 20% next year, by expanding in East Asia and Romania.
Mohamed Abdel Karim, CEO of Blue Valley, said that the company’s exports reached EGP 55m last season, mostly products of orange, grape, strawberry, kabocha, watermelon, carrots and garlic.
He explained that the return last season was less than the previous season, driven by lower prices in global markets.
The company exports its products to 14 countries, including China, India, Malaysia, Singapore, Indonesia, and Taiwan, with plans to enter three new markets in the coming season, such as Italy, along with increasing exports to Romania and Siberia, added the CEO.
Romania has the largest share of the company’s annual exports, followed by Azerbaijan and Bangladesh. The company is studying the diversification of its markets, in parallel with its exports to Russia dropping by 50%.
Abdel Karim indicated that the East Asian market is now the safest market for Egypt, unlike other markets such as Europe.
Egyptian citrus products have a good reputation, and there is a growing demand for them in East Asian markets. This can be used to increase the exports volume in general, and to compensate for the loss that occurred this year in some products, concluded the company’s CEO.