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Azza Fahmy Continues to march West - Daily News Egypt

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Azza Fahmy Continues to march West

Luxury jewellery legend recently opened first US boutique at iconic Waldorf Astoria in LA

Only months after celebrating their first flagship store in London, Azza Fahmy has decided to take one step further towards international expansion. The luxury jewellery legend, has recently announced the opening of their first US boutique, located at the iconic Waldorf Astoria in Los Angeles.

Known for redefining cultural and historic references into contemporary wearable art, the brand is set to address American audience with an exclusive hand-crafted collection. Furthermore, a curated selection of the brand’s most popular bestsellers will also be available. With that said, Azza Fahmy’s famous bespoke design service is also available at the new boutique.

“We are delighted to open our first store in the US and particularly at this luxurious new icon. This addition benefits from the Waldorf Astoria’s prime position and strengthens our international retail network of 15 retail doors across the MEA and the UK, together with online retailers, and our own online boutique,” shared Fatma Ghaly, managing director of Azza Fahmy.

As a regular choice for regional and international stars, this boutique is expected to welcome Beverly Hills’ finest. Only less than a week after the store’s opening, acclaimed TV presenter Raya Abirached was spotted at the boutique while preparing for nothing less than the Golden Globe awards.

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