The Business women of Egypt 21 association (BWE21) announced that its fifth annual conference will be held under the title theme of Globalisation of SME’s, “She Made IT,” during the period from 23 to 26 February in the Aswan and Cairo governorates.
The conference this year is held under the patronage of Prime Minister Mostafa Madbouly, the ministries of social solidarity, antiquities, culture, and civil Aviation, in addition to National Council for Women.
The conference will revolve around five main themes including using modern technology to develop businesses; how to enter new markets; globalising small companies and encouraging them to export; how to discover strengths for each project, and how to crystallise the story behind your own brand for your project.
In that context, Youma El-Sherdi, chairperson of the BWE21 said that the conference also aims to provide and present successful examples of Egyptian businesswomen, in order to encourage cooperation between different countries, and to demonstrate the success of female leaders as a role model for promoting the Egyptian economy in the Middle East.
“Therefore, we are working through the conference to provide a communication programme, to establish relationships among members from different countries, to exchange ideas, and to provide a platform for sharing best practices in business to maximise benefits,” El-Sherdi explained.
“We are also working to bring together businesswomen from around the world to share their experiences and success stories with women who have SMEs,” El-Sherdi ensured.
The BWE21 is a self-financed, independent NGO striving to serve its members who come from wide range of business backgrounds, offering their expertise for the benefit of all members.