Samsung Electronics celebrated a decade of Galaxy S series innovations by presenting the latest premium smartphone: Galaxy S10, according to a press statement on Wednesday.
Precisely engineered to deliver next generation experiences across display, camera and performance categories, the Galaxy S10 range is designed for consumers who seek a premium smartphone that takes the mobile experience toward an all-new level.
Additionally, the launch ceremony witnessed the premier reveal of the new Galaxy A Series additions from the mid-tier portfolio, for the first time in Egypt, featuring the Galaxy A50 and A30 which offer an immersive viewing experience, longer lasting performance, and a camera which captures replica-to-reality photos.
“With past iterations of the Galaxy S series, we have set new standards for mobile innovation. With the Galaxy S10, we have gone a step further, revolutionising the premium device category to meet the distinctive needs of today’s smartphone market,” said Jaehwan Lee, the managing director of Samsung Electronics Egypt. He added, “A decade committed to creating industry-defining Galaxy devices has led to the proliferation of the Galaxy S10, and we are certain this stunning device will give our customers exactly what they are looking for and the ability to get more out of life like never before.”
Hesham Abo Zeina, head of Hand Held Products at Samsung Electronics Egypt, stated, “The newly launched device raises the bar higher to take display, camera and performance specs to the next level which caters for the needs of the Egyptian consumers with a rising percentage of youth. With the Galaxy S10e, these premium features are packed into a more compact package to include everyone in the state-of-the-art Galaxy S10 innovation.”
Abo Zeina added that the Egyptian market is one of the main markets for Samsung with a great interest in keeping up with all what is new in the world of technology. He pointed out, “With the increasing needs of this market, we try harder to deliver the latest technologies to the market, tailored with care to reflect the diverse needs of different segments of customers. Delivering beyond expectations, the smart phone is developed by Samsung to become a facilitator of life and an indispensable tool, and not just an accessory.”
Moreover, Abu Zeina noted that the launch of the new A series devices, along with the flagship S10, reflect a balanced philosophy for Samsung in Egypt, aimed at diversifying the products it offers in the market to satisfy the largest number of customers.
He explained, “The A Series brings together the competitive price and high-end features that give users the ultimate experience of the best price, because our goal is to make the latest technology accessible to everyone.”