When speaking of the spirit of good deeds, helping others, and charity, nothing beats the holy month of Ramadan, in which people are all dedicated toward making others’ lives better. Following that lead, Vigo Video, one of the most leading video streaming applications in the Middle East, announced a partnership with Tawasol, an Egyptian non-profit organisation supporting the education of children in underprivileged areas.
“I only dream of going to school like other children, and wearing the uniform. Yet [what stops me from doing so] my father does not have any money,” that was the ultimate dream of young tearful Aya before a photo of her was captured with her shedding tears. A few seconds later, Aya’s life was about to change, due to the help of Vigo Video, and Tawasol.
With the hashtag of #RightToSchool, the campaign kicked off on Saturday. For six days, the application offers contributing money to help enrol children into schools with every participating user publishing a video with the hashtag and a specially-designed sticker, which uses a small blackboard background effect reflecting a schoolroom to encourage users in the live streaming rooms to be creative.
“The holy month of Ramadan is the best occasion for the Muslim world to do good deeds and raise awareness on how to help underprivileged people in Egypt and many other Arab countries. I am glad that Vigo Video has partnered with us to let more people know about what’s happening and show love for the needy,” Tawasol co-founder Yasmina Abou Youssef said in a press release.
The statement added that the campaign also allows users to donate to Tawasol by simply sending virtual gifts to broadcasters on Vigo Video. In addition to that, Vigo Video will donate an amount for each new download of the Vigo Video application during this period.
Tawasol was founded in 2008 to provide free high-quality education to children of informal housing areas in Cairo, who never attended school due to their families’ social and economic conditions. Its educational programme offers an interactive curriculum that is certified by the Egyptian Ministry of Education. In addition, it provides handicraft training to the students and the women in the area, which equips them with an additional skill and an income source. Tawasol also provides free high-quality health care services and treatment for area residents.