Depicting the innocent dreams of childhood, the coveted jeweller boxes are currently as beautiful as what is hidden inside them. In time for the holy month, home-gown brand Jude Benhalim chose to join forces with the Doodle Factory in support of a great cause.
The joint project, Purposeful Gifting, aims to enhance and enforce the educational paths of children at Behbeit El-Ayat. Inspired by local craftsmanship and heart-warming art, Benhalim was keen on highlighting the values of her brand through the smart utilisation of colourful doodles.
Illustrated by children, a rainbow of doodles currently decorates Benhalim’s packaging during the month of Ramadan. Accordingly, every shopping spree from the brand is currently more valuable as it directly contributes toward the educational future of promising kids. With every purchase during the holy month, a percentage of the transaction will be dedicated to fund a child’s tuition fees for the coming academic year.
The Doodle Factory is an Egyptian brand that revolves around the free expression of children. The non-traditional brand takes children’s drawings as well as doodles and transforms them into everyday lifestyle products for consumers, thus allowing children to constantly have a fund for their medical, educational, and survival needs.