IBM announced on Tuesday the expansion of its operations in the Middle East and Africa (MEA) with the opening of an Innovation and Industry Client Centre and a Marketing Services Centre in Cairo
Supporting Egypt’s national agenda, the centres aim to help fast track Egypt’s digital transformation for both public and private organisations through advanced technologies, including artificial intelligence (AI), digital security, blockchain, and hybrid cloud.
IBM has selected Egypt as the location for its two strategic centres because of the country’s unique advantage as an innovation hub in the region with access to highly skilled talent. The centres will foster innovation by providing an enhanced customer experience, connecting clients with high level technical expertise.
“For almost a century, IBM has played an essential role in building strong partnerships to help accelerate transformation and create sustained societal impact across the (MEA),” said Takreem El Tohamy, General Manager of IBM MEA.
“We’ve been working with clients and partners to develop skills, build infrastructure, and boost local research to develop unique solutions to the region’s challenges. Today we’re witnessing further expansion of our footprint in the region,” he added.
For his part, General Manager of IBM Egypt, Wael Abdoush, stated that today witnesses another step forward in IBM’s commitment to Egypt.
“Since its establishment in Egypt in 1954, IBM has been contributing toward the Egyptian economy and working side-by side- with the Egyptian government on multiple projects of national importance,” he continued.
The Cairo Innovation and Industry Client Centre will help IBM clients to address business challenges in their industries by providing an enhanced customer experience and connecting them with technical skills and expertise.
With a focus on AI, cloud, blockchain, security, and the internet of things (IoT), the centre will showcase live demos for IBM solutions including customer proof of concepts for key industries including the government, Telco, banking, and others. The centre in Cairo is the eighth centre in the MEA network of Client Centres that consist of centres in Casablanca, Johannesburg, Abu Dhabi, Dubai, Istanbul, Lagos, and Nairobi.
The IBM Marketing Services Centre in Cairo, serving the MEA, will help ensure optimised end-to-end digital marketing campaign execution in English and Arabic, with Turkish and French planned by the end of 2019. Hiring top Egyptian talents, the objective of the centre is to act as the marketing engine for IBM across the region.