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EALB, Egyptian Banks Company sign protocol to issue Meeza card - Daily News Egypt

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EALB, Egyptian Banks Company sign protocol to issue Meeza card

Bank aims to expand in retail banking, attract new customer segments, says EALB chairperson

The Egyptian Arab Land Bank (EALB) and the Egyptian Banks Company signed a cooperation protocol under which the bank will issue Meeza cards.

The protocol was signed by Chairperson of EALB, Amr Kamal, and the company’s Managing Director Tarek Raouf.

Kamel said the signing of this protocol comes within the framework of the bank’s strategy to expand in the retail banking and to attract new customer segments by offering a new range of banking products to suit their needs.

The issuance of Meeza card also comes in support of the Central Bank of Egypt’s (CBE) initiative of financial inclusion, which contributes to transforming the Egyptian society into a cashless one.

Raouf said that the signing of this protocol reflects the company’s trust in the bank’s performance and ability to provide distinguished services to all customer segments.

He pointed out that this protocol comes within a set of protocols signed with several public and private banks in order to provide the new card to as many customers as possible, as well as providing various banking services in line with the objectives of the company.

The signing ceremony was also attended by Amr Gadallah, vice chairperson of the EALB; Marawan Saied, head of retail banking at the EALB; Hanaa Helaly, corporate communications executive director of the bank; Ehab El-Wazzan, IT executive director of EALB; Sherif Nazim, head of the cards department in the bank, and Mohamed Essam, head of the electronic services sector in EALB.

From the Egyptian Banks Company, there were Ahmed Rabie, CEO of the company; Ashraf Salah, general manager of business development; and Marketing Manager Marwan Amin.

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