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Match Group acquires matchmacking Harmonica app - Daily News Egypt

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Match Group acquires matchmacking Harmonica app

Match Group announced that it acquired Cairo-based Harmonica, a matchmaking application.

Harmonica approaches mobile matchmaking with respect for local traditions and cultures. In total, a team of 12 full-time employees is joining Match Group to help it serve the Muslim demographic globally.

The acquisition deal details will be revealed in a press conference that will be held on the 26 August in Cairo , in the presence of Alexandre Lubot CEO EMEA & APAC at Match Group, Ramez El-Serafy, CEO of  Flat6Labs Cairo and Harmonica team.

With Match Group’s Acquisition deal, Harmonica’s early investors Flat6Labs and 500 Startups, had realized full exit on their investments in Harmonica.

Mandy Ginsberg, CEO of Match Group said, “as we think about international growth and expansion, there are huge populations of young singles mostly across Asia and the Middle East that will be looking for their life partners in the near future, and that are not properly served by Western products, said Mandy Ginsberg, CEO of Match Group.

Two years ago, we founded Harmonica with our sisters, cousins, and friends in mind, with the goal of helping them find a perfect partner. It was critical that what we built was something to protect them and represent the values that our community cares deeply about. It was also important that our parents would be comfortable with them using our app,” said Sameh Saleh, CEO of Harmonica.

“We’ve already facilitated hundreds of marriages just in Egypt and believe that with Match Group’s vast experience, there are exciting opportunities ahead.”Saleh added.

Ginsberg said that the Harmonica team has built a highly differentiated product that, although early stage, truly understands the needs of this culture, adding that “We believe we’ve found great talent, with local expertise and insights that will help us further succeed in our international expansion strategy.”

“ This deal marks the first major Flat6Labs exit with significant returns on investment in just over one year,” Ramez El-Serafy, Flat6Labs CEO said. 

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