Owing to her initiative to establish female economic empowerment, the founder of Businessita, Soha El Baklawy, has won the World of Difference award from the International Alliance for Women (TIAW) and Wound Care Education Institute, supported by the United Nations Women, to be the first Egyptian to win the award.
The World of Difference award is a recognition and appreciation to the world’s outstanding corporative initiatives for women’s economic empowerment.
El Baklawy expressed her delight for placing Egypt on the world’s map for woman entrepreneurship. She also showed her gratefulness for getting the opportunity to join TIAW as a vice president and social entrepreneurship board member.
She pointed out that such an opportunity has escalated her accountability with regard to further research and development to enhance woman entrepreneurship in Egypt, creating fellowship programmes with the support of national and international associations.
Businessita targets women from the ages of 18 to 65, with professional and nonprofessional backgrounds, who want to start or to develop their businesses and careers. Through mentorship, trainings, and business consultations, the initiative provides women with “a stop shop” for their business inquiries supporting their business models. The initiative helps women achieve their business goals and excel as they develop professionally.