Mercedes-Benz further increased its brand value, and is once again the world’s most valuable luxury automotive brand. In the latest “Best Global Brands 2019” ranking by the renowned US brand consultancy Interbrand, Mercedes-Benz reaffirmed last year’s result by taking the 8th place.
Mercedes-Benz continues to be the only European brand in the top ten. Compared to 2018, the brand value of the star increased by a further 5% to $50.832bn.
“We are proud to have achieved the 8th place in the Best Global Brands 2019 again, with a further increase in our brand value. This is a magnificent achievement by the entire Mercedes-Benz team – and by this, I mean every individual who strives for the success of our brand on a daily basis,” says Bettina Fetzer, head of marketing at Mercedes-Benz.
“This result is both a confirmation and an incentive. Alongside the best products and services for our customers, we are developing Mercedes-Benz into a sustainable luxury brand – after all, the star is our most valuable asset.”
The Mercedes-Benz brand stands for a long tradition and great innovative strength. It is driven by the desire to continuously develop further and offer sustainable solutions for the future of mobility – reflected in both products and services, and in the business strategy.