Egypt is considered an important market for passenger cars, Matthias Lührs, head of Region Overseas Mercedes-Benz, said during his visit to Egypt, where he met with CEO of Mercedes-Benz Egypt Thomas Zorn and other executives and employees of the company.
He added that 2019 was the “best year ever” in Mercedes-Benz Egypt history in terms of sales, selling more than 5050 cars in 2019.
Lührs highlighted that since 2016, Mercedes-Benz has been the number one luxury car brand and was able to confirm this position once again last year.
“In 2019, Mercedes-Benz achieved increased unit sales for the ninth consecutive years, underscoring once more the strong demand for Mercedes-Benz vehicles, even amidst far-reaching changes in the mobility landscape,” he said.
He declared that Mercedes-Benz delivered about 2.339m cars last year, achieving the highest annual sales volume in the company’s history (+1.3%) in a challenging environment for the automotive industry.
Lührs said that the fourth quarter of 2019 was also the best quarter ever, Mercedes-Benz sold for the first time more than 600,000 cars within a quarter (614,319 units, +3.2%). The SUVs were Mercedes-Benz’s strongest-selling segment in 2019, with strong performance from the GLA, GLE, and GLS.
“The year 2020 marks our 20th anniversary in Egypt,” he highlighted. Lührs then showcased the latest Mercedes-Benz electric passenger cars and discussed Electric mobility, mentioning that the global demand for individual mobility is set to grow, not decline.
“We expect that 25% of our worldwide passenger car sales will be made through online channels together with our sales partners by the year 2025,” he said.
The company already laid the cornerstone for the further development of sales in line with current customer needs in order to provide access to Mercedes-Benz products and services even easier for new and existing customers.
Moreover, Thomas Zorn said: “Looking back, we have consequently followed our strategy and important milestones supported our success. The main reason behind the success we achieved in 2019 is the experienced and dedicated Mercedes-Benz Egypt team. Among these successes is the expansion of the dealers’ retail network nationwide.”
Zorn mentioned that the best sellers in 2019 were the C-Class Sedan and E-Class Sedan. The C-Class Sedan even achieved its highest annual sales last year. In 2019 sales of Compact Cars doubled thanks to important drivers like the CLA and GLA. The all new A-Class Sedan also contributed to this success.
“We have successfully expanded our product portfolio last year with the newly introduced models such as the A-Class Saloon, CLA, GLC Coupé & GLC SUV Facelift, CLS, and V-Class,” he said.
He added that With the Model Year 2020 line-up we will offer the most attractive and comprehensive line up in Egypt. For MY2020, the line-up was further expanded with the introduction of the E200, E300, C200, and C300 Saloon, Cabriolet and Coupé, all with newly introduced engines and new upgraded equipment packages.
“With solid foundation in place, further growth and more exciting news and products is in the making for the coming period,” he assured.