Daily News Egypt

Al-Mashat highlights Discovery’s 1st promotional video for GEM

Advertising Area

Advertising Area



Al-Mashat highlights Discovery’s 1st promotional video for GEM

Khaled Al-Anany said that the opening ceremony of GEM planned by end of 2020


Minister of International Cooperation, Rania Al-Mashat published Discovery’s first promotional video for the Grand Egyptian Museum (GEM) on her social media accounts on Saturday.

https://www.instagram.com/p/B8B7AsgHzk6/?igshid=nto1leciid7y

Discovery is one of the world’s leading content networks with more than 7 billion monthly video views across 220 countries while this video is the first segment created for GEM campaign, Al-Mashat who previously served as Minister of Tourism from January 2018 to December 2019, said.

This campaign is part of the Egypt Tourism: The Holistic Marketing Ecosystem communications plan launched in September 2019; which includes broadcast pieces on Egyptian cultural heritage and leisure destinations, adapted specifically for travelers across the US, Europe, Japan, China & India, Al-Mashat added.

The Ministry of International Cooperation has played a monumental role in mobilizing Official development Assistance (ODA) loans in 2008 and 2018 from the Japan International Cooperation Agency (JICA); allocated to the museum and exhibition construction, information and communication infrastructure and consulting services, Al-Mashat mentioned.

We look forward to opening this historical destination’s door to everyone around the world this year,” Al-Mashat said.

For his part, Minister of Tourism and Antiquities, Khaled Al-Anany said on 30 January 2020 that the opening ceremony of GEM planned by end of 2020, will be a legendary one, asserting that many state presidents and kings will attend.

Advertising Area

https://dailyfeed.dailynewsegypt.com/2020/02/02/al-mashat-highlights-discoverys-1st-promotional-video-for-gem/
Breaking News

No current breaking news

Receive our daily newsletter
Subscribe