The parent company of Harmonica, a dating app to determine compatibility and marriage, has announced that it is changing its name to Hawaya.
The new name is inspired by the Arabic word hawa which means love in Arabic, and it is a name that reflects the values the application represents within its Islamic culture.
The renaming came after the latest version of the application was launched with multiple new features, including selfie verification, the option to add a guardian, the ability to make the image blurry for females, as well as personal profiles more substance for users, allowing them to add more details about their hobbies and interests.
“Our decision to rename the application reflects our message more clearly, which is to help users find their life partners while respecting Islamic values and culture. We are happy to be offering new innovative features to improve the user experience and demonstrate our commitment to a safe and positive experience for everyone,” said Sameh Saleh, CEO of Hawaya.
Hawaya was established in April 2017 by Sameh Saleh, Tamer Saleh, Ali Khaled, and Shaima Ali. They are four Egyptian entrepreneurs who wanted to use technology to improve the matchmaking process. Hawaya’s mission is to enable Muslims around the world to choose and communicate with potential life partners in a safe technological environment based on respect for inherent cultures and traditions.
The company was renamed after the announcement in August 2019 by Match Group, a global dating company, to invest and acquire a majority stake in Hawaya, as part of Match Group’s mission to better serve the Islamic population worldwide.