In continuation to the cooperation between the private sector and the state efforts towards the emerging Corona virus crisis while supporting the Egyptian citizens, especially those in need, the Minister of Social Solidarity commended Orange Egypt contribution with a total sum of EGP 5 million as a financial support to thousands of families whom daily income was severely impacted by the precautionary measures to prevent the spread of Corona virus.
Along the sidelines of this initiative, Orange and the Ministry of Social Solidarity will carry out a joint media and advertising campaigns on various communication platforms whether advertising or through different social media platforms to ensure the utmost reach to the target audience.
Commenting on the initiative, the Minister of Social Solidarity, Dr. Nevine Al-Kabbaj said that the Ministry will launch a number of initiatives in cooperation with the private sector and NGOs to support the affected families and provide all basic needs during the crisis period. The Minister praised Orange initiative and called on all private sector companies to follow the same approach to support the affected families.
On his part, Eng. Yasser Shaker, CEO of Orange Egypt stated that “the company is honored to cooperate with the state represented in the Ministry of Social Solidarity to reach those who are entitled for support which is an integral part of our role towards the Egyptian society that we are honored to serve”.
Shaker also expressed his appreciation for the great efforts and strong precautionary measures undertaken by the state to contain the outbreak of the Corona virus, stressing that we are all confident that Egyptians together will overcome this tough period”.