An entertainment services development protocol for New Alamein City has been signed between real estate developer, City Edge Development, and Egyptians for Marketing Services “Tazkarti”, a United Media Services Company subsidiary.
City Edge Developments was granted the sole development rights for New Alamein City by the Ministry of Housing and New Urban Communities Authority (NUCA). It will assign Tazkarti to undertake the planning, executing, managing, operating and developing of New Alamein beaches in addition to establishing and operating restaurants and cafes.
Tazkarti has been given a wide-ranging remit to manage extensive facilities in the city, which includes responsibility for all entertainment activities, such as concerts, festive events, sports events and family activities. Tazkarti will also be responsible for all smart solutions and services in New Alamein City, including security and safety, waste management and any other necessary services and facilities.
City Edge Development CEO, Mohamed El-Mikawi, said, “The responsibility granted to us by the government for the management of such a great and important national project puts us in a situation where we have to study every offer and every partner thoroughly, to make sure that we choose the one offering the best quality of work.”
Tazkarti Chairperson, Montasser Al-Nabarawy, stated that he is looking forward to the collaboration with City Edge. He noted that New Alamein City is expected to provide thousands of youth jobs, and increase tourist number to Egypt, through concerts, festivals and a variety of sports activities.
Mohamed Farahat, New Alamein City’s Chief Operations Officer, said, “We had several site visits with the teams in charge of New Alamein operations during the past months. We have also reviewed every article in agreement reaching the best terms for both parties. This protocol will help put New Alamein City on the map of major international touristic destinations.”
“I strongly believe that this collaboration between Tazkarti and New Alamein operations team will soon accomplish the vision set for the developments of this prosperous city,” Farahat added.