Zedny.com, an Arabic learning and development platform, was launched on Monday, to provide a range of online learning facilities in Arabic.
The online platform offers over 200 online courses and 400 animated video summaries of global business bestsellers. It also provides over 5,000 hours of learning, utilising Artificial Intelligence (AI) to customise the user learning journey.
Zedny is now accessible to individuals and employers across the Middle East looking to develop their business skills, soft skills, office tools and general knowledge. It is also aimed at those looking for tips to get hired, advance their careers or gain promotion.
The platform provides year-long online learning and development at a fraction of the cost of offline training courses. It can act as an external employee performance evaluator through its AI integrations. The platform integrates gamification into the HR development cycle, empowering employees to reach their full potential in the job market, whilst continuously developing their skills and business acumen.
“Studies have shown that actively engaged workforces deliver 2.6 times the earnings-per-share growth of their unengaged counterparts, and comprehensive training programmes lead to a 218% higher revenue per employee,” founder and CEO of Zedny Mohamed Youssef said. “Hence, it is essential that businesses start exploring modern L&D solutions in order to engage their workforce, as well as develop their employees.”
As the world is moving towards automation, executives need to prepare for the up-skilling and re-skilling revolution expected in the upcoming three to five years.
Users can set on a designated career learning and development path, through the platform, through paths tackling behavioural, social and business knowledge. They can also access office and digital tools to expand their horizons, enhancing productivity and employee performance.
“Zedny.com provides the content in Arabic, as the language of most employees in Egypt,” co-founder and CCO Basil Khattab said. “Currently, besides Zedny, there is no localised, Arabic cross-skill learning and development platform that has it all.”
The World Economic Forum expects one-third of core job skills will change in the next five years. If the skills gap is not closed in this period, the future growth of companies could be negatively affected, along with customer experience and satisfaction, product or service quality and delivery and the company’s ability to innovate.