Sorouh Developments reported a total of EGP 2.5bn in sales at its Entrada New Capital project, which is currently being developed in the New Administrative Capital (NAC), according to Sorouh Chairperson Hany Al-Bandary.
During the opening of its New Cairo sales centre last week, Al-Bandary said that construction work at the EGP 10bn project is accelerating.
He added that the coming period will witness a continued progress in the project’s construction, in line with the government’s gradual reopening of the country to co-exist with the novel coronavirus (COVID-19).
He revealed that the company has signed contracts for the project’s first construction phase of housing units. The contracts reflect investments of more than EGP 500m out of the EGP 1bn allocated to the construction contracts. This falls as part of its commitment to deliver the project according to the scheduled time.
Al-Bandary noted that the new sales centre offers a unique selling experience for customers, using multi-media technologies, including simulation application. With this technology on board, customers will be able to view all details of the project’s units, whether in terms of location or view, allowing customers to feel as if they are on the project land.
The centre’s design has been designed with government-implemented precautionary methods, including social distancing and the provision of sanitisiation equipment. Visitors will also be able to access face masks as well as sterilisation tools, Al-Bandary explained.
He pointed out that the sales centre will provide about 50 job opportunities for 50 families, representing about 250 beneficiaries in total.
Entrada New Capital, which is comprised of over 3,000 residential units ranging in size from 120 to 220 sqm, is located in the NAC’s R7 area in front of the Expo City. The project’s housing units under construction vary between apartments and duplexes.
The company’s second project in the New Capital is Citadel, which will see the construction of administrative commercial buildings providing all commercial and entertainment services needed by the financial and business community.
The total investment in the project, which is located in the heart of the NAC’s Central Business District (CBD), is roughly EGP 1bn.