The UAE-based Strategic Marketing and Exhibitions company will take the latest edition of its GCC-focused International Property Show (IPS) online, to promote Egyptian real estate.
The event will take place from 14 to 18 October with the participation of Egyptian real estate development companies who own construction projects across the country. These include projects at the New Administrative Capital (NAC), East and West Cairo, the North Coast, Ain Sokhna, and other areas.
Mohamed El Saidi, CEO of Strategic Marketing and Exhibitions and the IPS’s organiser, said that the company designed the first specialised online real estate platform in cooperation with major international technology companies. This takes into account the precautionary measures for the novel coronavirus (COVID-19), in order to promote Egyptian property in Gulf countries.
El Saidi explained that despite the conditions the real estate sector has been facing regionally in the past months due to the pandemic, the Egyptian market has experienced a boom in volume of new projects.
He pointed out that the IPS aims to reach different segments of Egyptians residing in the GCC, and introduce them new projects. This will help real estate companies achieve their target sales through the customer base the company owns across the GCC, in addition to the Egyptian market.
El Saidi noted that the online platform allows exhibitors to easily communicate with target customers, showcase their projects, transfer down-payments, and present the goals and strategies for each company.
The platform will also facilitate meetings between clients and marketing and sales managers in which the features of each project can be explained. It also allows for information to be presented in a comprehensive and clear manner, so that customers can reach the best informed decision that suits their needs.
El Saidi further pointed out that the IPS online platform will allow customers to identify the areas they wish to contract in, whether at coastal, residential, administrative, commercial or medical projects.