In an initiative to celebrate women over the age of 40 who have achieved breakthroughs in their careers and broken stereotypes, the advocacy movement entitled Women of Egypt has launched a ‘40 Over 40’ campaign on Facebook.
The movement which works for the empowerment of Egyptian women aims to shed light on 40 women over the age of 40 who have overcome significant obstacles across different fields and achieved success. Showcasing these women’s stories serves as an inspiration for coming generations, and encourages them to continue to fight for their rights as women.
Lamia Kamel, CEO at public relations firm CC Plus and Founder of Narrative Summit, is an avid supporter of women’s empowerment.
Commenting on the ‘40 over 40’ campaign, Kamel said, “Narrative Summit was eager to support the ‘40 Over 40’ Campaign as it is representative of the Egyptian women of an age where they are at the prime of their capabilities, with their achievements and accomplishments crystallizing into something clearer.”
She added, “The National Strategy for the Empowerment of Egyptian Women 2030 affirmed Egypt’s commitment to implement women’s rights in line with the 2014 Constitution, the international conventions that Egypt signed along with goals five and ten of the UN Sustainable Development Goals.”
Alexandra Kinias, Founder of Women of Egypt, said, “It is imperative to break cultural and societal taboos that have held, for many years, women’s roles and missions to unfair standards, especially with regards to age discrimination.”
Kinias also said, “This is reflected in many aspects of our lives, to the extent that we are now suffering from a youth-obsessed culture. It is vital for a woman to feel comfortable and confident at all stages of her life and to believe that she has a full life ahead of her and that she can bring about change, start over, or pursue delayed dreams at any age.”