Expo One, exhibition and event organizer, announced launching the first virtual real estate exhibition in the Middle East and North Africa (MENA) region, V Estate Expo, on 20 October.
The event aims to incorporate highly advanced tech solutions in collaboration with Grand Technology, the leading in tech solutions and systems, enabling the attendees and participants to take part in virtual tours in the projects showcased by the real estate developers.
V Estate Expo represents a promising opportunity for the export of property as it enables developers to present their domestic products and offers to regional and international real estate shoppers. Furthermore, the Expo corresponds to the need of holding real estate exhibitions virtually, considering the restrictions on cross-border movement.
Founder and CEO of Expo One, Ahmed Barakat, stated, “Egypt is leading the region by holding the first virtual, high tech real estate hub. The ability to bring several real estate developers virtually under one roof guarantees a simple, easy and safe process for consumers to acquire in depth insights on the latest projects, products and offers by leading real estate developers. Consequently, consumers receive maximum benefits of the digital transformation occurring in several sectors.”
Sameh Thabet, Founder and CEO of Grand Technology, commented, “In light of the digitalization of various sectors, the Expo and the platform come as a great opportunity to market the real estate product in a safe manner. It represents an opportunity to utilize the advanced digital infrastructure in Egypt especially within a sector that relies heavily on 1:1 interactions.”
The Expo aims to reduce the congestion and direct 1:1 interactions available in real estate exhibitions given that they usually witness congestions by potential buyers. The platform consists of a virtual hall combining several real estate developers presenting their products and services to attendees.
Leading real estate developers have shown interest in the Expo. A diverse array of developers has announced their sponsorship of the event including: Emaar, New Giza, SODIC, Dorra, Marakez, Intertia, OUD, Memaar AlMorshedy, and others.