The Ezz Elarab Automotive Group, the exclusive agent for the DS brand in Egypt, has launched the DS3 crossover model for the first time in the local market.
The launch came during the opening of the DS showroom, on Monday, at the Cairo Festival City Mall in the Fifth Settlement.
The DS3 was launched in the Egyptian market following the surge in sales for the brand’s DS7 model in the past period. The latter achieved 30% of the sales percentage for all categories similar to this car in the Egyptian market during 2020.
The DS3 was presented in the Performance Line and Opera classes, both with a 130 hp, 1200 cc petrol engine, and an eight-speed automatic transmission.
The new DS3 crossover is characterised by advanced equipment and high technology, and features electric exterior mirrors, advanced door handles, and wipers with rain sensors. The model also features tire pressure sensors, tinted windows, and wheel rims measuring 17 and 18 inches.
The car features a comfortable and spacious interior, with leather seats and a leather multifunction steering wheel and speed pedals, in addition to digital meters. The dashboard is the latest in its class with a large front touch screen, high-quality Focal system speakers, and an upgraded GPS system and Bluetooth for Apple car and Android Auto.
The car also boasts several safety devices, including ABS and ESP brakes with a stabiliser and speed limiter, full airbags, blind spot detection, and other advanced safety systems.
According to Mohamed Fouad, head of the company’s sales sector, with the DS3 crossover on board, the company is looking to achieve 45% sales among its counterparts for the same category in 2021. He noted that it is his belief that the DS3 CB is the highest in specifications and quality available.