Sherif Abdel Moneim, Secretary General of the Cairo Chamber of Commerce’s Household Appliances Division, has revealed that Mother’s Day gifts sales in 2021 saw a 30-50% increase compared to 2020.
Abdel Moneim said that last year’s sales were significantly affected by the spread of the novel coronavirus (COVID-19) pandemic, which started in earnest in Egypt in March 2020.
This caused a shift in customer purchasing power and desires, which moved to detergents, disinfectants, and medicines.
He pointed out that this year saw a boom compared to 2020, and explained that gifts of household items and electrical appliances have been the highest selling this year. The value of these gifts were in the range of EGP 150-800, and included items such as sets of glasses, trays, mugs, and other household items.
Abdel Moneim also said that the demand for imported goods this year is low compared to the previous season. This comes on the back of government decisions regarding imports on the one hand, and the high prices of freight and raw materials on the other.
According to a Chamber of Commerce study, the average consumption of sets and tableware in the local market in Egypt is estimated at about 1.2 million table sets.
The study also showed that there are about 900,000 marriages annually in Egypt, with the rate of replacement and renewal of home contents representing about 5%. This is in addition to the use of restaurants and cafes, which account for a large percentage of this consumption.
The volume of household appliance imports decreased by 50% compared to last year. This was driven by the Ministry of Trade and Industry’s decisions to register foreign factories from which imports are made, leading to a decline in imports as approvals were only given to qualified factories.