Farah El Alfy

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Latest by Farah El Alfy


Egyptian fabrics meet cotemporary designs

After studying fashion in London for several years, Amina Khalil, 23, decided it was time to bring what she learned to Egypt’s fashion scene. Many socialites have been spotted in Amina K, the name of her label, in Cairo and on the North Coast this summer. “Egyptian influence with a western twist, Khalil told Daily …

Farah El Alfy

An afternoon of casual Asian

After receiving rave reviews of its Maadi branch, Asian restaurant Fusion went from the Nile banks of suburban Cairo to the center of the bustling city with its new Mohandiseen branch. Trying to find a parking spot in Abdel Moneim Riyad Street can be a challenge, but Fusion has that covered with valet parking. You …

Farah El Alfy

A question of honor

What would you do if you found out the girl you love is not a virgin? scriptwriter Amal Fawzy asks a university student in Cairo. “I would leave her, the student answers. “And what if it was you she lost her virginity to, in a moment of weakness? continues Fawzy. “I would never marry her, …

Farah El Alfy

Elawadi en route to international catwalks

The name Heba Elawadi has become rather familiar to the younger generation of high Egyptian society. The 21-year-old brushes shoulders with the likes of Paris Hilton and Naomi Campbell and flies around the world in her good friend Quincy Jones’ private jet. No wonder she’s always smiling!It’s hard not to notice the petite curvy party …

Farah El Alfy

FASHION FOCUS Cover-up sexy: More is more this summer

While window shopping in Paris, browsing through the latest issue of Vogue, or simply walking through one of the trendy North Coast hotspots, one feels the need to check the calendar. It’s 2008 real-time, 1950s fashion-wise. The latest swimwear features polka dots, ruffles, high waists and boy shorts and they are everywhere you look. This …

Farah El Alfy

The shark keeps it green

The Sixth of October for Development and Investment (SODIC) sales center was abuzz with activity Tuesday afternoon. The stunning glass complex, with water fixtures and ultra hip decor was teeming with Egypt’s top golfers who came to see Greg Norman. Norman, also known as “The Great White Shark, is an Australian professional golfer and entrepreneur …

Farah El Alfy

Veranda overlooking a new standard of living

While driving on the Hurghada-Safaga road, about 20 km south of the airport, one can admire the pristine waters and sandy beaches of Sahl Hashish. Now fast-forward three years down the line, and passersby will not be able to see the strip from the highway. Instead, they will be admiring exquisite architecture and longing to …

Farah El Alfy

Connecting the dots

Joma’s voyage started in 2003, when the Spanish artist decided to draw symbolic lines connecting different cultures and civilizations in Mediterranean countries. Instead of drawing lines on a map, Joma decided to travel himself and make a visual record of his footprints. “I decided to make connections by putting red dots in real places, he …

Farah El Alfy

A tale of two cities, etched in stone

London glam met Cairo oriental in a new jewelry collection launched at Beymen on Wednesday. Two top designers from East and West put their creative heads together for the second time, to produce an edgy 13-piece collection of contemporary designs in silver, 18 carat gold and precious stones. Nicknamed the King of Glamour, prominent British …

Farah El Alfy

Progress needs women's participation, say experts

With the aim of exploring forces that will improve the region’s economic future, gender equality took center stage at the World Economic Forum on the Middle East. A seminar dubbed “Middle East Gender Parity Group: Vision for 2020 shed light on the progress of narrowing the gender gap in the region and ways to deal …

Farah El Alfy

Exploring calligraphy

Everyone calls me Layla Al Gamila (Beautiful Layla). I have told no one my secret of Quran Green, actress Dalia El-Guindy announced in the Howard Theater, “but this is not a story about me. This is a story about words. Layla Al Gamila stands in center stage in a white galabeya and a distinctive green …

Farah El Alfy

FASHION FOCUS: Dress up

As you enjoy the summer sunshine, it’s also time to change your style. Store away your favorite boots, jackets and shades because this season is all about color, floral patterns and the signature dress. Dresses had made a comeback last year, but that was only the beginning. In Spring/ Summer 2008 there’s just so much …

Farah El Alfy

I want to be a Channel supermodel

Did you ever dream of becoming a model? Even if not as a serious career move, the majority of young girls (and older ones for that matter) fantasize about a glamorous life as a super model. Playing on that weakness, Chanel Make-up and Skincare launched their products last week at Beymen Center with an attractive …

Farah El Alfy

Ziza Wiza gallery feels just like home

Ziza Wiza may sound like the name of an off-the-wall playschool for hyperactive toddlers, but it’s not. In fact, it may well be the answer to your home furnishing prayers, whether you’re going for an ethnic, oriental, modern or even rustic look, this new space has it all under one roof. Set up as a …

Farah El Alfy

You're invited!

“One of my favorite wedding invitations was a wall calendar with the date of the wedding highlighted and a big arrow pointing to the day saying ‘Don’t Miss It’, says Sara Ali, an advertising account executive who’s been invited to her fair share of weddings. A few years ago I remember receiving a big colorful …

Farah El Alfy

Egypt Rediscovered: a handbook to the nation's hidden treasures

Away from Sharm El-Sheikh, El-Gouna and other similar places, “Egypt Rediscovered provides an intriguing guide to places around the country you may have never known existed. The must-have book sums up Egypt’s natural heritage and gives an array of choices that are not only spectacular, but so close to home. With camera in hand, talented …

Farah El Alfy

Putting Egypt on the map of contemporary world art

It is hard to ascribe certain words or use fixed connotations to describe the new exhibition at the Art Palace of the Cairo Opera House. Each piece of the exhibition put together by the International Media Art Forum for Youth (IMAFY) showcases creative and intellectual conceptualizations that reflect the height of contemporary art. Walking into …

Farah El Alfy

Are you scene and heard?

Blogging is a phenomenon that has given people around the world a space to speak their mind freely, on a variety of issues. The newest site on the local blogging scene is one that is purely a social utility for Egypt’s young high society. Hate it or love it, sheer curiosity drives a lot of …

Farah El Alfy

Egypt's eternal light

Hall 44 of the Egyptian Museum saw an unusual buzz of activity last week as intellectuals and art lovers gathered for the launch of AUC Press’s new publication “The Eternal Light of Egypt, a photographic journey by talented artist Sarite Sanders. To accompany the launch, the walls of the hall were covered with large prints …

Farah El Alfy

Whatever you InVision, create you own offbeat adventure

Do not go where the path may lead you, go instead where there is no path and make a trail, reads a quote from Ralph Waldo Emerson on the homepage of InVision Tours, which sums up their ideology beautifully. InVision Tours is not your typical travel agency. The company offers ecotourism and adventure tourism for …

Farah El Alfy

The trials and tribulations of Amy Mowafi

What do you call an Egyptian girl who works, parties, dates and quotes Carrie Bradshaw – Sarah Jessica Parker’s character in “Sex and the City – as if she were Gandhi? I call her an ordinary girl, like so many other girls living in Cairene society, unable to find a voice they can relate to. …

Farah El Alfy

Local designers meet international labels at Loolie's

“There’s no place like home, said Dorothy of the Wizard of Oz, as she clicked her ruby slippers together three times. This is also what Alya El-Wakil was thinking when she decided to open up her own Boutique using some of her own magic. “The main thing about the place is that it’s very homey, …

Farah El Alfy

Organic cotton products . quality counts

German soap opera star Isis Schabana searched her hometown of Hamburg for natural clothing (without ingredients sprayed with pesticides) because of her sensitive skin. Sure enough there were real eco-friendly clothes lines, but she wondered why natural was synonymous with out-of-style? Realizing the gap in the market, Isis created her own line entitled “Cotton Girl, …

Farah El Alfy

Getting flashy

Everybody needs a flash drive, that tiny little memory stick that carries your very important work, your latest episode of “Lost and blackmail pictures from your best friend’s party last week. For those unfamiliar with the gadget, a USB flash drive (also known as jump drive) is a printed circuit board with a flash memory, …

Farah El Alfy

Meet Zeinab Naggar: entrepreneur, mother and artist

Walking into the Art Center at the Cairo Opera House is like walking into a doll s house, filled with dainty porcelain ornaments. Artist Zeinab Naggar has a eye for detail, which is demonstrated in her teacups, plates, vases, candlesticks and other bric-a-bracs she meticulously hand-paints. From oriental designs to animals, the elderly lady’s style …

Farah El Alfy

The way to a woman's heart is through her cookbook

Last Saturday morning I was invited to a press event, the launch of Braun’s Multiquick kitchen appliance. The event was a ladies brunch on a Nile cruise, part of the new trend in PR gimmicks – rather creative, I thought. But the good news was yet to come. The highlight of the day was neither …

Farah El Alfy

Strong on technique, weak on 'connection'

The Falaki Gallery at the American University in Cairo is hosting an exhibition displaying the works of faculty members and guest artists. The gallery is a bit on the empty side though, compared to last year’s installment. Only the backroom of the gallery is being used for “Nearing Connections, where canvases sparingly adorn the walls. …

Farah El Alfy

San Stefano brings luxury to the Pearl of the Med

Once upon a time, the Mediterranean city of Alexandria was considered the cradle of civilization with a diverse culture, rich history and a strategic geographic location. However, Egypt’s second largest city gradually lost its glory, which had all but vanished by the end of the 20th century. Throughout the past decade, Alexandria has been getting …

Farah El Alfy

Talents in progress

Shadows in the dark move slowly on the floor, perhaps the dancers are stretching? The small intimate theater of the Artistic Creativity Center of the Cairo Opera House lit up this week with an impressive performance from the students of the Modern Dance School. At the beginning of the show, the music was almost disturbing. …

Farah El Alfy

Aura offers modern Lebanese to the well-heeled

Despite the popularity of Lebanese cuisine in Egypt, very few high-end good quality outlets are available. Enter the Four Seasons Hotel at the First Residence, which redefines the standards of Lebanese food at its new trendy restaurant Aura. Although the name Aura doesn’t immediately conjure up Middle Eastern images, the name perfectly matches the venue. …

Farah El Alfy