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Latest in Lifestyle


Rihanna Joins LVMH with New Fashion Brand

On Friday, LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group, officially confirmed their upcoming venture with the star. A fashion line by Rihanna is expected to be the conglomerate’s newest offering.

Daily News Egypt

Virginie Viard Embarks on a New Journey

Slowly overcoming the shock and sadness surrounding Karl Lagerfeld’s sudden death, Chanel has recently welcomed the dawn of a new era led by Virginie Viard, the house’s new creative director. As Lagerfeld’s successor, the designer presented her first solo show for the Parisian fashion house in time for the Cruise 2020 collection. Following Chanel’s traditions, …

Daily News Egypt

Deana Shaaban Salutes Women with Her Spring 2019 Collection

The mesmerising tunes of jazz embraces women as they walk into her studio. Welcomed by coffee aroma, eloquent tulle gowns, and proud silk drapes – stepping into the world of Deana Shaaban is as smooth as sailing through a charming, yet calm ocean. Over the duration of 10 years, she has managed to remain at …

Daily News Egypt

Tod’s bring back Alber Elbaz to Fashion Scene

The Italian leather goods aficionado, Tod’s, has recently announced what could be the biggest fashion collaboration of the current year. The factory series is set to be Alber Elbaz’s long-awaited return to the fashion scene. The former creative director of Lanvin has been away on a hiatus since his well-publicised exit from the brand in …

Daily News Egypt

Spring Affair Returns for Second Season of Shopping, Charity

While the city buzzes with unwavering energy and the weather starts to embrace a warmer detour, the scene inside a certain Zamalek-based fashion store does not veer away from the capital’s frantic vibes. Harboured at Maison 69, the latest season of fashion fund’s seasonal fashion events returned with a new selection of local and regional …

Nayera Yasser

Boyfriend Champions Minimal, Gender Fluid Basics

With a warm smile and attentive attitude, he welcomes his guests. It is not hard to see why his aesthetic has been favoured by various top publications over the past six years. His low-key confidence is reflected by his seemingly simple attire. While his turtle neck sweater and classic rounded glasses can suggest his eagerness …

Nayera Yasser

By the Sea, MEFF 3 brings regional fashion talent to beach

For the third year in a row, a combination of fashion experts from around the region came together for a glamorous day. From the Levant all the way to Morocco, they all fluently parleyed with fabrics and embroidery. In order to truly celebrate the warmer season ahead, the Middle East Fashion Festival (MEFF) brought a …

Daily News Egypt

Dior Dubai Show brings circus to desert

The Dior magic parade finally stepped foot in the Middle East amidst contradicting feedback. Occupying Safa Park in Dubai, the Parisian fashion house brought its colourful circus tent to the opposite side of the world. While a number of regional influencers were spotted amidst the crowd dressed in Dior from head to toe, many loyal …

Nayera Yasser

Celebrate her Youth: An Initiative to Grow Bolder

With March being the month of women in general, and mothers in particular, many international brands are already lining up to salute females. Whether through special designs or with dedicated campaigns, local designers jumped on the wagon with few memorable shoots. Nonetheless, jewellery designer Jude Benhalim stood out amidst the trend by choosing to shift …

Daily News Egypt

Jaidaa Jewellery: synchronised design medley

Stepping into their showroom feels like crossing the threshold of a cosy house, where cookies are plenty and coffee is always hot. In every direction stands a testament of their attention to detail. While the silver shines vividly, rubies demand attention. Lined up next to each other, each design tells a fraction of their story. …

Nayera Yasser

Namshi Announces Expansion into Egypt

With e-commerce being the most promising business on the rise around the region, a new tycoon has announced its intention to enter the Egyptian market. Ever since its inception in 2011, Namshi has been one of the leading e-commerce platforms in the region. Specialised in mid-market goods from fashion to beauty and home ware, Namshi …

Daily News Egypt

Mikiel Benyamin: Egyptian Stylist Taking Hollywood by Storm

In the midst of the chaos, when day light is masterfully brought to the heart of night and greenery is planted indoors, the cameras point to one joint direction while hundreds of crew members buzz around energetically. To produce a five-minute music video, the industry’s top professionals come together to materialise fantasy in record-breaking timeframes. …

Nayera Yasser

Stella McCartney introduces sustainable eyewear

As a lifelong vegetarian and a conscious designer, Stella McCartney is notorious for advocating ethical fashion. From being one of the earliest designers to ban real fur and leather, to her constant strive to embrace the latest technologies, McCartney is credited with making the fashion industry environment friendly. With that said, the designer recently decided …

Daily News Egypt

Kojak works with female artisans to explore gypsy life

With the political and economic turmoil taking over the Middle East, creative industries such as fashion are deemed to embrace more socially-constructive approaches sooner rather than later. While beautiful clothes are often the focal point of any fashion house on the rise, regional and local talents are currently more focused on garments which deliver eloquent …

Nayera Yasser

Dior to bring its SS19 haute couture to Dubai

With female acrobats pulling off their most magnificent tricks in mid-air, “the metaphor- women supporting women, was not lost on anybody” said Dior’s Creative Director, Maria Grazia Chiuri, the first female designer to lead the fashion house. The audience seasoned the show with gasps of excitement and breathless attention as the models strutted down the …

Daily News Egypt

La Sierra: Jude Benhalim’s wearable safari

A safari trip is set to delve through the golden dunes of the desert and bask in the illuminous rays of the sun. At the heart of the Saharan Desert, oceans of sand warmly welcome visitors and palms stand leisurely around the glimmering crystal portions of water. Often perceived as the land of minimalism, the …

Daily News Egypt

Mouawad Dragon: world’s largest round yellow diamond

For many years, several generations have passed down stories about dragons living in faraway kingdoms. The tales spoke of the creature’s power, wisdom, and good fortune. Meanwhile, deep within the earth’s upper mantle, extreme heat, and pressure cocooned a stone that was destined to become the world’s largest graded diamond to date by the Gemmological …

Nayera Yasser

N by Natalie invites women to ‘Living City’

Busy schedules require smart fashion decisions. As everyone is running to catch up with their expanding to-do lists, some women choose to depend on trusted pieces of clothes in order to never lose a beat. In a bustling cosmopolitan city such as Cairo, the winning combination of well-fitted pair of denim and versatile white shirt …

Daily News Egypt