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Latest in Fashion & Design


Indira: A global call for multicultural beauty

It is often argued that jewellery is the most intimate and personal piece of accessory. Small pendants, rings, or bracelets can sometimes operate as a skilled storyteller, narrating the most significant events in someone’s life. With that said, these emblems of individuality often tend to unfold another parallel story—the personal tale of someone else aside …

Daily News Egypt

Jayda Hany on being a woman in a male-dominated industry

After years of a single-sided love affair with the fashion industry, five years of studying architecture, and numerous weeks in London College of Fashion’s footwear workshop, Jayda Hany finally walked one morning into a Cairene factory in order to put together her first collection. Her elaborate sketches and detailed breakdown were met with bewildered silence. …

Nayera Yasser

Azza Fahmy befriends gypsies for SS18

Unwavering in the face of the wind, she stands tall, ready to take down the next challenge. She does not always comply with the world and its old-school traditions; instead, she leads a life according to her own playbook. Recognised for her confident stride and loud attire, she is never after the goal of hiding …

Nayera Yasser

Sort: Changing formal wear one sock at a time

In a world ruled by black suits and stiff shirts, standing out at a working space seems to be tricky. While trends constantly change, the formal black suit barely notices the fast leaps of fashion. In a room full of kings, presidents, and ministers, he is often noticed for his interesting choice of accessories. His …

Daily News Egypt

Egyptian Fashion Council ushers in new era for local industry

Not long ago, the local market lacked the existence of a proper fashion industry. For years, locals opted to cross borders in a quest to obtain their dream dresses. In a matter of five years, the local scene did not only come to reality, but it has also taken leaps. With new designers emerging every …

Daily News Egypt

Spring Affair Fashion Brunch initiates new season in style

Just when the warm winds of May started to take hold in the capital, the connoisseurs of fashion put on their high heels and tapped into the direction of Zamalek to celebrate the new season. Fashion Funds has decided to venture into the floral allure of spring with a colorful fourth edition of its regular …

Nayera Yasser

Anne Marie K, Baraka Group reinvent Tiyi’s legacy

In a time before women were told that they cannot stand as tall as men, she lived to rule. Her power was extended over her vast land. While her words were heard loud and clear, her bold eyes and statement attire were synonymous with strength. Tiyi was a queen with a legacy that outlived thousands …

Nayera Yasser

The Bride Planner: Phenomenal lifesaver of all brides

All of us have witnessed this chaotic phase, whether when we were preparing for our own marriages or when we were sharing those moments with our best friends or sisters. All of a sudden, you find the bride crammed with a lot of stuff to do, while she has no idea from where all these …

Daily News Egypt

Mula: Reminiscent fashion statement inspired by timeless individuality

In a time when squared shoulders and mid-length skirts were seen around every corner in the city, refined tailoring and thought-through embroidery were a valuable currency, understood and acquired by the common public. Ahead of each high-society occasion, tailors would bid their farewell to rest and operate based on catnaps. Their packed schedules would be …

Nayera Yasser

Jazzy, N by Natalie localise biggest spring trends

Vibrant, colourful, and outgoing are only a glimpse of what a true spring season should be. With the weather drastically changing overnight, wardrobes were simultaneously changed in a blink of an eye. Heatwave after another, local fashion designers are already racing time to launch their new collections. Homegrown eyewear brand Jazzy is known for its …

Daily News Egypt

Bambah celebrates Ramadan with colourful flora kaftans

With all eyes fixed on the Middle East, modest fashion is crossing the borders between the east and the west in order to become a global form of dressing. Meanwhile, international designers are starting to experiment with this direction; evidently, regional designers are taking the front seat as leaders of this particular move. Bambah Boutique …

Daily News Egypt

Sold introduces local millennials to vintage

Trends are a vicious rollercoaster that praise and obsess over certain silhouettes until people can no longer stand the sight of them. With social media accelerating the speed of fast fashion, the young generation is used to bidding farewell to last week’s hot item in a blink of an eye. Together, Yahia Karali and his …

Nayera Yasser

The Sahara Collection saves paws

Stray animals are a staple element of the bustling streets of Cairo. A pack of dogs could casually be seen around every corner, while the rare shade of trees is often shared by several furry friends. On the other hand, the quality and comfort of local cotton has always made it the perfect candidate for …

Daily News Egypt

All-day breakfast with a pinch of disappointment

While a lot of people enjoy having their breakfast out on weekends, there comes the dilemma that most restaurants do not serve their breakfast menus after midday. However, a new cosy place in Fifth Settlement’s The Spot mall is reshaping the weekend’s breakfast rules, allowing people to have it whenever they want. Angie’s Place is …

Daily News Egypt

Inner Workings: A troupe of familiar strangers

As the line to the counter moves slowly, crawling towards their morning supply of caffeine, she sits in her favourite corner sipping her regular flavoured coffee. Some can already feel better by just uttering their order to the barista, while others drag their feet in the direction of the long-awaited styrofoam cups.  From her seat, …

Nayera Yasser

Jude Benhalim celebrates Mother’s Day with bullets

Mothers are often adamant on raising children who can endure the challenges of life. With women’s rights finally achieving long-awaited milestones every day around the globe, mothers are now even more determined to teach their young girls the values of strength, confidence, and perseverance. Jude Benhalim is a young jewellery designer who has been widely …

Daily News Egypt

Tarun Tahiliani brings his embroidered ambassadors to Cairo 

For centuries, the history of India has been embroidered on sarees, one golden thread at a time. The country’s vast population has documented revolutions, stories of love, and ventures of literary expeditions on brocade and draped silk. Being at the heart of the old world, the country has changed through history to keep up with …

Nayera Yasser

Abla: Where parts are greater than the sum 

When you ask for directions to Kerdasa, buried deep in the outskirts of Giza, the answer can fill two pages of a notebook. “You drive along one side of the Nile Corniche, go over a bridge, turn right, go up and up along a single-track road” and after several kilometres think, “where is this place?” …

Mohamed Samir

Hubert de Givenchy bids his final farewell at the age of 91

In the 1960s, the decisiveness of black took over the wardrobes of many women around the globe. After remaining loyal to the dreamy shades of pastel, one significant debut on the silver screen convinced many women to embrace the contemporary aesthetic of fashion. Audrey Hepburn, supported by her fashion soulmate Hubert de Givenchy, changed the …

Daily News Egypt

Azwak makes diversity a trend

Egyptians are firm believers that diversity of taste is the greatest assurance for contradicting aesthetics to coexist. While trends often lead to identical troops of loyal followers, few still seek to remain true to their personal preferences. In a time when even the biggest fashion names are willing to take detours in order to float …

Nayera Yasser

Sandbox declares Specks a jewellery staple 

Influenced by the smooth specks of sand, which represent an element that often surrounds the everyday life of Egyptians in the most subtle way, Suhayla Al Sheikh has decided to put it under the magnifying glass in her own personal way. The founder of Sandbox drifted away from her previous inspiration by resorting to the …

Daily News Egypt

Ammanii unites women with one ‘Sa’maa’

“Whether you are in the east or the west, you are still covered by the same sky. You do not get an extra piece because you come from a different background or believe in a different religion or have a different skin colour,” says the designer 

Nayera Yasser