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With many ads shot at home, fees of participating celebrities declined
72% of global companies use location-based mobile targeting
The bank is the first to use the Qmatic tickets for a CSR initiative, profits will be split equally, says Khalifa
The Consumer Protection Agency (CPA) referred Americana Group, owner of the Pizza Hut franchise in Egypt, to the public prosecution for violating Consumer Protection Act 67 of 2006. A consumer filed a complaint to the agency concerning Pizza Hut announcing false prices, said CPA chairperson Atef Yacoub. An advertisement campaign for the Pizza Hut Triple …
Aiming to discuss creativity in advertising, drama, and digital marketing campaigns during the month of Ramadan, the creative industry summit launched its annual special event on 5 September. The summit aims to bring together large numbers of professionals in the business and creative industries in Egypt by targeting six key areas, including advertising, art and …
Deputy Finance Minister for Tax Policies, Amr Ibrahim El-Monayer, stressed the falsity of the rumours spread across the internet about a tax bill under the value-added tax (VAT) that taxes personal accounts on websites such as Facebook, Yahoo, and Instagram. “These accounts are free services offered by these sites for people,” he said. However, the …
Ads through TV series are much better than provocative ads, says citizen
Magdi Yacoub’s ad positively flipped the coin towards donation campaigns
This acquisition will negatively affect the Egyptian media market, eventually causing media outlets to declare bankruptcy, says publisher
Vodafone, Orange, and Etisalat have remained silent on violation of the Consumer Protection Act
Facebook and Google’s lack of headquarters in Egypt gives companies profits without taxes
Ebrahim ElSafadi sells space for brand logos on his website
Morabba3 puts the emphasis on communication between the composer and the client.
Only 7% of the SMEs in Egypt have online presence and 61% have not even considered having a website.
The move appeared to break a vow made about eight years ago by then Google executive Marissa Mayer, who is now chief of Yahoo.
Twitter earlier this year began to allow ads to be targeted at users based on the words written in tweets.
Numerous companies spend large amounts of money on massive advertising campaigns in Ramadan in the hope of becoming the most talked about, the catchiest, the most popular and hence the most successful.
Continuous connectability is the norm, caution is flung to the wind, reticence is retro and you are what you say you are.
Two Al-Gomhoria journalists undergo investigations for illicit advertising commissions
Internet shopping survey by One Card shows trends and customer base for online commerce
A gringo wearing an authentic sombrero and a poncho will be roaming the streets, and whoever manages to find him wins a free burrito with any order made
Tamer El-Naggar, CEO of TNS’s North Africa branch, one of the world’s leading marketing research companies talk to the Daily News Egypt