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As for children, so for business: Is choosing a name for your business that important?
By redefining the way they engage with consumers, brands can establish more meaningful relationships with them.
The brand is worth $145.9bn
We all know what a brand is and what it means to brand a product, company, new business, etc. But is branding a news channel the same? What are the components of news branding? Do we actually need to brand a news channel? And how do we do that?