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Latest in Tag: coca cola

Diet sodas credited for sales surge at Coca-Cola

The US drinks maker said double-digit growth for its range of low calorie soft drinks boosted its revenues in the second quarter. Coke and its main rival Pepsi have struggled to keep up with changing consumer tastes.Coca-Cola on Wednesday beat analysts’ expectations with its second-quarter earnings and revenue after the Atlanta-based drinks firm gave its …

Deutsche Welle

Private sector competes to provide new CSR services in Egypt 

Corporate Social Responsibility (CSR) has risen since the early 20th century due to the increasing separation between state ownership of production and private ownership, as well as the involvement of the private sector in the production process. The classical economic philosophy assumed that CSR is the provision of goods and services to consumers and the …

Shaimaa Al-Aees

Advertisers appeal to ‘egocentric’ youth culture

Coca-Cola’s campaign, which was originally launched in Australia, has dramatically changed Coca-Cola’s sales around the globe, especially among teenagers and young adults, according to Ogilvy, the advertising company which designed the original campaign.

Marwa Morgan

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