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How does digital marketing affect financial services companies?

A large wave of technologies has influenced and changed the mechanisms through which financial services companies operate and how they communicate with their customers. The most prominent of these mechanisms are modern marketing, artificial intelligence, and modern chat robots. According to a report by online payment gate PayFort, providing chat services on the corporate website …

Daily News Egypt

Internet advertising accounts for 15% of 2014 market share

The spread of online shopping through social networking websites caused drastic changes in the marketing sector in general, according to CEO of Dream Makers for Advertising Ahmed Sarhan.  It has, in turn, led to the re-consideration of the e-marketing share, he said. The proof of this is in the e-marketing share jumping from 2.5% to …

Daily News Egypt

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